Prices checked 12 Oct 2026Page updated 12 Oct 2026
MadyHR.ai vs SMS System
Sponsor licence compliance software with AI extraction of CoS documents, deadline alerts and audit packs, priced as a base fee plus a charge per sponsored employee. It also lists an HR portal and self-service for sponsored workers (leave, timesheets, payslips and GPS-verified clock in/out), but not rota.
MadyHR.ai does everyday HR and sponsor licence compliance in one system for £50 a year, unlimited employees. Below are SMS System's own published figures, with a link to the source and to the Internet Archive.
Choose SMS System if
you want AI-assisted CoS data entry, one-click audit packs and built-in going-rate checks, and the rest of your team is already on HR software you're happy with.
Choose MadyHR.ai if
you want everyday HR for your whole team, including rota, alongside sponsor compliance, at one flat price that doesn't rise with each sponsored worker — and you don't need AI extraction of CoS documents or a one-click audit pack.
SMS System's published prices
| Plan | Published price |
|---|---|
| Startercompliance, plus an HR portal and self-service for sponsored workers | £39.99 / month + £5 / sponsored employee / month |
| Proadds workforce task management | £79.99 / month + £5 / sponsored employee / month |
| MadyHR.ai — every module, unlimited employees | £50 a year, or £240 for 10 years |
Source: https://www.smssystem.co.uk/pricing, checked 12 Oct 2026 · Archived copy, 12 Oct 2026
Quoted from the page on that date: “Starter £39.99 + VAT /month + £5 per sponsored employee per month · Pro £79.99 + VAT /month + £5 per sponsored employee per month · No setup fees, no per-feature unlocks, cancel any time”
- How they charge
- Base monthly fee plus £5 per sponsored employee per month.
- Contract
- Monthly; cancel anytime (their pricing page).
- Trial
- No card needed to use their free tools; a product trial period is not stated on the pricing page.
What it costs per year at real headcounts
| Product | 12 employees | 25 employees | 50 employees |
|---|---|---|---|
| SMS System Starter | £720 | £960 | £1,440 |
| MadyHR.ai | £50 | £50 | £50 |
Columns are numbers of employees. Ex VAT, core product, cheapest published billing, no add-ons. Where a vendor charges per sponsored worker we've assumed 4 of 12, 8 of 25 and 16 of 50 — change it in the calculator below. MadyHR.ai's £50 is what you pay — nothing is added at checkout.
SMS System is built for sponsor compliance rather than as an HR system for your whole team. Most employers using it would also pay for separate HR software, so the like-for-like comparison is really SMS System plus an HR system against MadyHR.ai on its own. The figures above show SMS System alone.
What SMS System includes that MadyHR.ai does not
- AI extraction of CoS document fields
- One-click audit-ready evidence pack organised against Appendix D
- Salary threshold and SOC code eligibility checks built in
- Payslip salary-drift checks against the going rate for the worker's SOC code
- Workforce task management with dependencies and a timeline view (Pro)
- Free eligibility tools you can use without a card
What MadyHR.ai includes that SMS System does not list
- Everyday HR for your whole team, not only sponsored workers, including rota
- Recruitment with a Right to Work gate before a candidate becomes an employee
- eVisa share-code checks recorded against the employee
- An AI assistant that answers questions from your own records
- National Insurance and passport numbers encrypted and masked on screen
- No per-sponsored-employee fee — your bill doesn't rise when you sponsor another worker
Based on SMS System's features pages as at 12 Oct 2026 (Archived copy, 12 Oct 2026). “Not listed” means we couldn't find it there, not that it doesn't exist.
Work it out for your own headcount
| Product | Per year | Over 10 years |
|---|---|---|
| MadyHR.ai — unlimited employeesAnnual plan £50 a year · 10-year plan £240 once | £50 | £24010-year plan |
| SMS System StarterBuilt around sponsored workers; rota not listed | £720 | £7,199 |
Competitor figures are ex VAT, core product, cheapest published billing option, no add-ons, using the published prices checked on 12 Oct 2026. Ten-year figures are ten times today's yearly price. Where a vendor's published bands stop below your headcount, the cost is shown as not published. The number of sponsored workers only changes vendors that charge per sponsored employee.
Questions people ask
Is MadyHR.ai cheaper than SMS System?
On published prices checked 12 Oct 2026: MadyHR.ai is £50 a year for unlimited employees. SMS System Starter works out at £720 a year at 12 employees and £1,440 at 50 (with 4 and 16 sponsored workers), ex VAT, core product, cheapest published billing. SMS System includes things MadyHR.ai does not — see the section on this page.
Does SMS System include everyday HR, such as holidays and rota?
Partly. As at 12 Oct 2026, SMS System's features page lists an HR portal and self-service for sponsored workers — leave management, timesheets, payslips and GPS-verified clock in/out — but not rota. Its pages describe a login for every sponsored worker and charge per sponsored worker; they don't mention other staff. It also includes an audit-pack export and going-rate checks, which MadyHR.ai does not yet offer.
Does MadyHR.ai replace SMS System completely?
Not for everyone. MadyHR.ai covers everyday HR and sponsor compliance in one system at a flat price. It does not include an employment-law helpline, payroll, insurance or identity-verification services. If those matter, SMS System or another provider may suit you better — the comparison on this page is meant to help you decide, not to claim one product is right for every business.
How we keep this page accurate
Competitor prices and features are taken from each company's own public website on the date shown. Every source page is archived with the Internet Archive, so you can see exactly what we saw. We re-check at least every 90 days and update within 5 working days of learning of a change. Think something's wrong? Email support@madyhr.ai and we'll reply within one working day.
Change log
- — Page published. All SMS System figures checked 6 Sep 2026 against https://www.smssystem.co.uk/pricing
- — Prices re-checked 22 Sep 2026 against https://www.smssystem.co.uk/pricing: no change.
- — Prices re-checked 12 Oct 2026 against https://www.smssystem.co.uk/pricing: no change. The pricing and features pages now link to a dated Internet Archive copy saved that day. SMS System's features page now lists an HR portal and self-service for sponsored workers (leave, timesheets, payslips, GPS-verified clock in/out), so this page no longer says holidays and attendance are not listed.
MadyHR.ai is not affiliated with any company named on this page. Product names are the trade marks of their respective owners and are used only to identify the products being compared. This page is a comparison prepared by MadyHR.ai; it is not an independent review. MadyHR.ai is HR software, not a law firm, and nothing here is legal or immigration advice.